Platewise
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For online coaches · one flat price

Meal plans your clients actually cook.

Set targets, generate a week of simple, cheap meals that hit them within 5%, swap anything, and send it under your own brand. Five minutes, not ninety.

Start free: 3 clientsBuild a plan now ↓
Accuracy
±5%
Meals
171
Per serving
$1.88
Vegetable bowl with avocado and a wooden spoon
N

Northside Strength

Maya's plan

Monday
Calories
1731
Protein
134g
Carbs
189g
Fat
49g

  • Breakfast

    Big tofu scramble with black beans

    910

  • Lunch

    Chicken marinara pasta

    279

  • Snack

    Rice cakes with cottage cheese

    139

  • Dinner

    Black bean & sweet potato tacos

    403

Off target, worst macro

4.7%

✓PDF & link sent to Maya
Vegan banana oat pancakes✦Sardines on toast with tomato✦Cottage cheese egg scramble✦Tofu veggie scramble with potatoes✦Creamy peanut oats✦Chicken, rice & broccoli✦Chicken burrito bowl✦Chicken yogurt wrap✦Chicken marinara pasta✦Chicken veggie stir-fry✦Chicken thigh & potato traybake✦Light chicken Caesar salad✦Greek chicken quinoa bowl✦Chicken & sweet potato✦Chicken fajitas✦Soy chicken thighs with rice & peas✦Greek chicken pita✦Chicken hummus couscous bowl✦Chicken salad sandwich✦Warm chicken potato salad✦Quick turkey chili✦Turkey taco bowl✦Turkey bolognese✦Turkey & cheese sandwich with an apple✦Turkey & sweet potato skillet✦Turkey tacos with avocado✦Soy beef rice bowl✦Beef tacos✦Beef ragù pasta✦Beef & potato skillet✦Beef & bean chili✦Beef & rice burrito✦Tuna pasta salad✦Tuna salad wrap✦Tuna poke-style rice bowl✦Baked potato with tuna & corn✦Tuna chickpea salad✦Tuna melt✦Soy salmon with rice & green beans✦Salmon, sweet potato & broccoli✦Vegan banana oat pancakes✦Sardines on toast with tomato✦Cottage cheese egg scramble✦Tofu veggie scramble with potatoes✦Creamy peanut oats✦Chicken, rice & broccoli✦Chicken burrito bowl✦Chicken yogurt wrap✦Chicken marinara pasta✦Chicken veggie stir-fry✦Chicken thigh & potato traybake✦Light chicken Caesar salad✦Greek chicken quinoa bowl✦Chicken & sweet potato✦Chicken fajitas✦Soy chicken thighs with rice & peas✦Greek chicken pita✦Chicken hummus couscous bowl✦Chicken salad sandwich✦Warm chicken potato salad✦Quick turkey chili✦Turkey taco bowl✦Turkey bolognese✦Turkey & cheese sandwich with an apple✦Turkey & sweet potato skillet✦Turkey tacos with avocado✦Soy beef rice bowl✦Beef tacos✦Beef ragù pasta✦Beef & potato skillet✦Beef & bean chili✦Beef & rice burrito✦Tuna pasta salad✦Tuna salad wrap✦Tuna poke-style rice bowl✦Baked potato with tuna & corn✦Tuna chickpea salad✦Tuna melt✦Soy salmon with rice & green beans✦Salmon, sweet potato & broccoli✦

Try it. No signup.

A full day, built before you blink.

This is the real engine. Change the goal or diet and watch it rebuild a day that lands on target.

Goal

Diet

Meals per day

Sample client: 32F, 66 kg, moderately active

Calories

1742

target 1722 · +1.2%

Protein

137g

target 132 · +3.8%

Carbs

177g

target 182 · -2.7%

Fat

54g

target 52 · +3.8%

  • Breakfast10 min · $4.06

    Egg white scramble wrap

    1.5× · 615 kcal · 61g P · 57g C · 16g F

  • Lunch18 min · $2.23

    Quick shakshuka with pita

    1.25× · 534 kcal · 27g P · 62g C · 20g F

  • Snack3 min · $1.03

    Yogurt chia berry cup

    0.75× · 135 kcal · 15g P · 12g C · 3g F

  • Dinner15 min · $1.56

    Tofu & black bean tacos

    1× · 457 kcal · 35g P · 45g C · 15g F

Built for the way coaches work

Everything a plan needs. Nothing your client won't eat.

Every day lands on target

Portions are scaled until calories, protein, carbs and fat all sit within ±5%, and never below a safe calorie floor.

target 3114 kcal±5% band
3146
3128
3102
3083
3066
3037
3124

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Swap anything

Client hates fish? One tap. The day re-balances itself.

Gourmet miso cod, 55 min$9.80
Chicken burrito bowl20 min · $2.53

Day re-balanced automatically · still within ±5%

Your brand, not ours

Logo and colors on every plan, PDF and link. Try a color.

A

Apex Coaching

Jordan's 7-day plan

MonTueWed

Grocery list by aisle

The whole week, summed and sorted the way stores are.

  • ✓Chicken breast1.2 kg
  • ✓Rolled oats500 g
  • ✓Greek yogurt1.4 kg
  • ✓Spinach350 g
  • ✓Eggs12 eggs
Grilled fish with greens on a black plate

Meals people actually make

171 everyday meals. All 20 minutes or less, from supermarket staples, with USDA-based macros.

Why coaches switch

Built to replace the spreadsheet.

Typical nutrition add-onsPlatewise
PricingPer client, or tiers that climb as you growOne flat price. 15 clients or 150.
MealsGourmet recipes clients skipEveryday meals, ~12 min, ~$1.88/serving
MacrosClose enough, adjust by handEvery day within ±5%: calories, protein, carbs, fat
BrandingTheir logo on your planYour logo and colors. Nothing else on Pro.
Time per client45–90 min in a spreadsheetUnder 5 minutes

Pricing

Flat. Never per client.

Taxes handled by Paddle, our merchant of record. Cancel anytime.

Free

Try it with real clients.

$0/mo

  • ✓3 clients
  • ✓Unlimited plans, PDFs & links
  • ✓Small Platewise credit on plans
Start free
Most coaches

Pro

For working coaches.

$29/mo

  • ✓Unlimited clients
  • ✓Your brand only, no credit
  • ✓Grocery lists, swaps, PDFs, links
Start free, upgrade anytime

Studio

For coaching teams.

$79/mo

  • ✓Everything in Pro
  • ✓Multiple coaches (soon)
  • ✓Custom domain (soon)
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Your next client plan, in five minutes.

Free for your first three clients. No card needed.

Start freeSee a full sample plan